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BaseUp Labs

Empowering SMEs in the Philippines.

Empowering SMEs in the Philippines.

By leveraging the robust and flexible capabilities of Odoo ERP, we create tailored solutions that simplify business processes, foster growth, and drive success. With a deep understanding of local market dynamics, we align our services to meet the unique needs of Filipino businesses.

By leveraging the robust and flexible capabilities of Odoo ERP, we create tailored solutions that simplify business processes, foster growth, and drive success. With a deep understanding of local market dynamics, we align our services to meet the unique needs of Filipino businesses.

By leveraging the robust and flexible capabilities of Odoo ERP, we create tailored solutions that simplify business processes, foster growth, and drive success. With a deep understanding of local market dynamics, we align our services to meet the unique needs of Filipino businesses.

Our Mission

Going beyond
digital infrastructure.

Going beyond
digital infrastructure.

We partner with brands to build scalable, future-ready eCommerce experiences. With our expert team and innovative approach, we support businesses to launch and succeed in the digital marketplace.

a group of children sitting on steps in front of a building

a group of children sitting on steps in front of a building

Our Vision

"To become the leading provider of retail technology in the Philippines, delivering premium, tailored solutions that bridge traditional and digital platforms for SMEs."

— Gino Gervasio, Partner

"To become the leading provider of retail technology in the Philippines, delivering premium, tailored solutions that bridge traditional and digital platforms for SMEs."

— Gino Gervasio, Partner

Meet the Team Behind Your Success

Meet the Team Behind
Your Success

Our skilled team of innovators and specialists works tirelessly to deliver top-notch solutions for your success.

Meet the Team Behind Your Success

Our skilled team of innovators and specialists works tirelessly to deliver top-notch solutions for your success.

Leadership/Partners

Leadership/Partners

Leadership/Partners

Gino Gervasio

Partner

Carlos Salazar

Partner

Engineering/Tech

Engineering/Tech

Mark Serbol

Head Engineer

Jimboy Epilan

Technical Lead

Emerson Balagtas

Technical Consultant

Josephine Morre

Senior Software Engineer

Jack Daniel Joaquin

Software Engineer

Charles Lim

Software Engineer

Adrian Danao

Software Engineer

Business/Operations

Business/Operations

Business/Operations

Gab Muralla

Business Analyst

Mariane Morillo

Business Analyst

Ethan Visaya

Business Analyst

Creative/Design

Creative/Design

Stefan Tošić

Head of Design

Tajana Tomić

Senior Creative

Marko Dostanic

UX/UI Designer

Maurice Cordero

Web & Content Specialist

Albert Arevalo

Brand & UX/UI Designer